FROM LOCAL TO GLOBAL: THE TRANSFORMATION OF THE VALUE OF TOGETHERNESS IN SONGAH
DOI:
https://doi.org/10.18533/jah.v9i10.1995Keywords:
Global, Local, Songah, Transformation, ValueAbstract
Culture is built from ideas and their complexity that subsequently form a universal behavior. The community as the owner of the culture evolves and transforms it through creativity and innovation. This study aims to develop songah art in Citengah Village, Sumedang Regency, by strengthening local identity in the face of global competition. It adopted a collaborative action method between the researchers who have academic expertise in the field of performing arts management and music theory and the community members with musical and cultural skills. Data were collected through observation and triangulated with discussion with the community. This research produced a model of community empowerment in exploring renewable local traditions to increase the value of cooperation in building creative tourism industriesReferences
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