The Role of “An Ensemble of Differences” in Promoting the Development of China’s Independent Bookstores
DOI:
https://doi.org/10.18533/jh9xxb49Keywords:
crossover business, ensemble of differences, independent bookstores, multiple spaces, spatial turnAbstract
With the advent of the digital age and the impact of online e-reading, offline physical bookstores have gradually developed a diverse range of business models, and independent bookstores are no exception. By investigating four independent bookstores in (Southwest) China to summarize the distinctive features and spatial benefits of the “spatial turn” of independent bookstores that have created multiple spaces. The survey shows that the spatial turn of independent bookstores in China is mainly based on crossover business as a spatial medium of “ensemble of differences”. Finally, it is suggested that independent bookstores should maintain an active independent cultural character in the context of industry and commercialized market competition.
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