Visitor Preference Factors toward Shopping Centres’ Thematic Corridor Study of Gandaria City, Indonesian Shopping Centre
DOI:
https://doi.org/10.18533/journal.v4i7.762Keywords:
Thematic corridor, shopping centre, visitor perception.Abstract
The existence of thematic corridor at shopping centre is one of the competitive uniqueness of shopping centres in Asian, especially shopping centres in Indonesia. This current research focuses on exploring visitors’ perception towards the setting of thematic corridor at shopping centre. Excitement, happiness and arousal will encourage visitors’ satisfaction to explore the shopping centre environment. This study is conducted under mixed method, started from focus group and continued with quantitative factorial analysis. The samples are 175 visitors of Gandaria City in Jakarta. Visitors’ perception towards the ideal factors that shape the comfort for thematic corridor at shopping centre are the corridor legibility, social image and interaction, and thematic corridor decoration.
References
Areni, C. S., & Kim, D. (1999). The Influence of In-Store Lighting on Consumer Examination of Merchandise in a Wine Store. International Journal of Research in Marketing, 11, 117-125.
Astuti, S., & Hanan, H. (2011). The Behaviour of Consumer Society in Consuming Food Restaurants and Cafes. Journal of Asian Behavioural Studies, 1 (1), 72-83.
Baker, J. (1982). The Role of the Environment in Marketing Service: The Consumer Perspective. In J. A. Czepiel, C. A. Congram, & J. Shanahan, The Service Challenge: Integrating for Competitive (pp. 79-84). Chicago, Illinois: American Marketing Association.
Bell, P. A., Fisher, J. D., & Greene, T. C. (1996). Environmental Psychology. Forth Worth: Hartcourt Brace College Publishers.
Bitner, M. J. (1990). Evaluating Service Encouters: The Effect of Physical Surrounding on Customers and Employees. 56, 57-71.
Bitner, M. J. (1992). Serviscape: The Impact of Physical Surrounding on Customer and Employees. Journal of Marketing , 56 (2), 57-61.
Boon, H. V. (2011). Service Environments of Restaurants: Finishings from the Youth Customer. Journal of Asian Behavioural Studies, 1 (2), 45-56.
Cresswell, J. (2007). Research Design, Qualitative & Quantitative Approaches. . Kailash: Sage Publication.
D'Astous, A. (2000) Irritating Aspects of the Shopping Environment. Journal of Business Research, 49 (2), 149-156.
Gulas, C. S., & Schewe, C. D. (1994). Atmospheric Segmentation: Managing Store Image with Background Music. In R. Acroll, & A. Mitchell, Enchancing Knowledge Development in Marketing (pp. 125-220). Chicago: American Marketing Association.
Hay, R. (1998). Sense of Place in Developmental Context. Journal of Environmental Psychology, 18, 5-29.
Herrington, J., & Capella, L. M. (1996). Effects of Music in Service Environments. Journal of Services Marketing, 10, 26-41.
Kramer, A. (2008). Retail Development. Washington DC: Urban Land Institute.
Kusumowidagdo, A. (2005). Pengaruh Faktor-faktor Atmosfer Toko Terhadap Store Choice. Unpublished Thesis, Magister Manajemen Universitas Airlangga.
Kusumowidagdo, A. (2009). Pengaruh Desain Atmosfer Toko Terhadap Perilaku Belanja (Studi Atas Pengaruh Gender Terhadap Respon Pengunjung Toko). Integritas, Jurnal Manajemen Bisnis , 31, 183-194.
Kusumowidagdo, A., Sachari , A., & Pribadi, W. (2011). Shoppers' Perception on Physical Condition of Shopping Centres' Atmosphere at Different Lifecycle. International Research Journal of Business Studies, 5 (2), 87-100.
Kusumowidagdo, A., Sachari , A., & Pribadi, W. (2012a). Persepsi Pengunjung Pada Desain Pusat Belanja, Sebuah Survey Eksploratif Pada Mall Ciputra dan Senayan City, Jakarta. Seminar Nasional Desain, Teknik dan Perencanaan. Karawaci: Universitas Pelita Harapan.
Kusumowidagdo, A., Sachari , A., & Pribadi, W., & Sugiharto, B. (2012b). Preferensi Pengunjung Pada Simulasi Kota Mini. Seminar Nasional Transformasi dan Budaya. Purwokerto: Universitas Jendral Soedirman .
Kusumowidagdo, A., Sachari , A., & Pribadi, W. (2013). The Setting of Internal Shopping Centre's Public Spaces and Their Relationship To The Visitor. GSTF Journal of Engeneering Technology, 2 (1), 211-219.
Kusumowidagdo, A., Sachari , A., & Pribadi, W. (October, 27, 2013b). The Evolution of Pubic Space Design in Shopping Centre Interior- Perkembangan Desain Ruang Publik Pusat Belanja. Seminar Nasional Urban Accupuncture. Bandung: Universitas Maranatha.
Kusumowidagdo, A., Sachari , A., & Pribadi, W. (2014). Visitor Perception Towards Public Space Design in Creating Shopping Centre's Sense of Place. ARTEPOLIS 5th Conference, Reflections of Creativity: Public Engagement and The Making of Place. Bandung Institute of Technology.
Kusumowidagdo, A. (2015). Peran Tatanan Ruang Publik Interior Pusat Belanja Dalam Terciptanya Sense of Place. Doctoral Programme of Faculty of Fine Arts and Design, Bandung Institute of Technology Indonesia.
Manfredini, M., Jenner, R., Jusmartinah, R., & Litterick, P. (2014). Understanding The Transitions of Social Life in Public Space in Indonesian Cities. A Comparative Studies on the Urban Inversion of The Integrated Retail Centers of Surabaya. International Conference on Indonesian Architecture and Planning, Space for The Next Generation. Yogyakarta: Department of Architecture and Planning, Faculty of Engineering Gajah Mada University.
Mitchell, D. J., Kahn, B. E., & Knasko, S. C. (1995). There's Something in The Air: Effect of Congruent or Incongruent Ambient Odor on Consumer Decision Making. Journal of Consumer Research , 22, 286-289.
Milliman, R. (1986). The Influence of Restaurant Patrons. Journal of Consumer Research (8), 286-289.
Milgram. (1970). The Experience of Living in A Cities. Science , 167, 1461-1468.
Najafi, M., & Bin Mohd Shariff. (2011). The Concept of Place and Sense of Place in Architectural Studies. International Journal of Human and Social Sciences , 6 (3), 187-193.
Papalia, Olds, & Feldman. (2008). Human Development. New York: McGraw Hill.
Pine & Gilmore (1998). Welcome To The Experience Economy. Harvard Business Review. Juni-August, p 97- 105.
Saegert. (1978). High Density Environments: Their Personal and Social Consequenses. In A Baum & Y Epstein (Eds.), Human Response in Crowding (p 259-258). Hillsdale , NJ: Erlbaum.
Sklair, L. (2010). Iconic Architecture and The Culture-Ideology of Consumerism. Theory, Culture and Sociecty , 27 (5), 135-159.
Smith, P. C., & Curnow, R. (1966). Arousal Hypothesis and The Effect of Music Purchasing Behaviour. Journal of Applied Psychology , 50, 255-265.
Tabak, B. I., Ozgen, O., & Aykol, B. (2006). High School Girls' Shopping Mall Experiences, Perceptions and Expectations: A Qualitative Study. Ege University Faculty of Economics and Administrative Sciences Journal , 6 (1), 110-113.
Turley, L. W., & Milliman, R. (2000). Atmospheric Effect on Shopping Behaviour: A Review of Experimental Evidence. Journal of Business Research , 49, 193-211.
Wee, & Tong. (2005). The 4RS of Asian Shopping Centre Management. Jakarta: PT Buana Ilmu Populer.
Williams (2006). Design for Experience: A New Rationale. Journal of Design Education and Technology vol. 22 no 2, p 9-19.
Yalch, R., & Spangenberg, E. (1990). An Environmental Study of Foreground and Background Music as Retail Atmospherics Factors. In G. Frazier, Effective and Efficiency in Marketing (pp. 106-110). Chicago: American Marketing Association.
Zacharias, J. (1997). The Impact of Layout and Visual Stimuli on the Itineraries and The Perceptions of Pedestrians in Public Market. Environment and PLaning: Planning and Design , 23 (23), 55.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
