Cultural Impacts of Indian Satellite Channels’ Broadcasted Programs: A Study on Bangladesh


  • Nawshin Tabassum Tunna Lecturer, Bangladesh University of Professionals



Bangladesh, cultural aggression, India, Indian dram serials, satellite television


Indian satellite television channels broadcast many programs in Bangladesh amidst the dispute whether Indian satellite channels are more popular with Bangladeshi mass people than our local channels. Motivated by this debate, this study aims at understanding public perception about the impacts of Indian satellite television channels on Bangladeshi culture and portraying the differences between Indian television channels’ and Bangladeshi television channels’ programs. Using exploratory qualitative research method, it is shown that Indian satellite channels are more professional than Bangladeshi satellite channels. Still, there are people in Bangladesh who think Indian satellite channels’ programs contain programs that conflict with our local culture and values, such as extra-marital relationship, family disputes, etc. So, it is recommended that we should take different initiatives, such as imposing censorship on unacceptable programs, making better television programs, overseeing children’s activities concerning television programs, raising awareness about the bad effects of many Indian television programs, etc. if we want to save our culture and values.     


Andaleeb, S. S., & Rahman, A. (2015). Television news in Bangladesh: Intersection of market-oriented journalism and perceived credibility. Asian Journal of Communication, 25(2), 162-177.

Bezabih, T. (2018). Impact of Western film and satellite television on the socio-cultural condition of Africa: The case in Ethiopia. International Journal of Research in Social Sciences, 8(2), 234-251.

Bryman, A. (2012). Social research methods. New York: Oxford University Press.

Creswell, J. W. (2013). Qualitative research design and inquiry: Choosing among five approaches. Thousand Oaks, CA: Sage Publications.

Datoo, A. K. (2010). Media and youth identity in Pakistan: Global-local dynamics and disjuncture. Journal of Alternative Perspectives in the Social Sciences, 2(1), 192-215.

Eatough, V., & Smith, J. A. (2008). Interpretative phenomenological analysis. In C. Willig & W. Stainton-Rogers (Eds), The Sage handbook of qualitative research in psychology, (pp. 179–194). London: Sage Publications.

Gentzkow, M., & Jesse, S. (2004). Media, education and anti-Americanism in the Muslim world. Journal of Economic Perspectives, 18(3), 117-133.

Helal, M. A. A. (2014). Impacts of Indian drama serials on Bangladeshi social system: An overview of people’s perception. ASA University Review, 8(1), 241-251.

Islam, A. (2013). Hindigenization of Bangladeshi culture through the penetration of satellite TV: Paradigm of modernization vs. dependency theory. New Media and Mass Communication, 18, 15-23.

Juni, M. M., Sadiq, F., Kareem, J., Alam, M. K., Haider, I., Ashraf, C. A., & Ali, M. M. (2014). The influence of Indian culture on Pakistani society: A case study of Layyah City. International Journal of Innovation and Applied Studies, 8(3), 1120-1124.

Knott, K., Poole, E., & Taira, T. (Eds.). (2013). Media portrayals of religion and the secular sacred: Representation and change. London: Routledge.

Kreps, G. L., & Thornton, B. C. (1992). Health communication: Theory & practice. Prospect Heights, IL: Waveland Press.

Mehta, N. (Ed.). (2008). Television in India: Satellites, politics and cultural change. New York: Routledge.

Mitra, A. (1994). An Indian religious soap opera and the Hindu image. Media, Culture & Society 16(1), 149-155.

Nekmahmud, M., & Rahman, M. F. (2016). Audience attitude towards satellite TV program and advertising in Bangladesh. Global Media Journal, 14(27), 1-11.

Olken, B. A. (2009). Do television and radio destroy social capital? Evidence from Indonesian villages. American Economic Journal: Applied Economics, 1(4), 1-33.

Page, D. & Crawley, W. (2001). Satellites over South Asia: Broadcasting, culture and the public interest. New Delhi: Sage Publications.

Rahman, A. (2012). Television and public sphere in Bangladesh: An uneasy relationship. Media Asia, 39(2), 83-92.

Ruwandeepa, V. D. (2011). Impact of Indian tele-dramas on women’s behaviour in Sri Lanka. International Journal of Communicology, 1(1): 31-40.

Shamsher, R., & Abdullah, M. N. (2012). Effect of satellite television on the culture of Bangladesh: The viewers perception. European Journal of Business and Management, 4(9), 45-54.

Smith, J. A. (2004). Reflecting on the development of interpretative phenomenological analysis and its contribution to qualitative research in psychology. Qualitative Research in Psychology, 1(1), 39-54.

Webster, J. G., & Lichty, L. W. (1991). Ratings analysis: Theory and practice. Hillsdale, NJ: Erlbaum.

Winett, L. B., & Wallack, L. (1996). Advancing public health goals through the mass media. Journal of Health Communication, 1(2), 173–196.

Yanarda?o?lu, E., & Karam, I. N. (2013). The fever that hit Arab satellite television: Audience perceptions of Turkish TV series. Identities, 20(5), 561-579.

Yousaf, Z., Arshad, & Ammarah. (2014). Indian dramas on interaction behavior of female. IOSR Journal of Humanities and Social Science, 19(4): 89-95.

Zadeh, E. G., & Mozaffari, A. (2014). The impact of satellite TV channels on lifestyle changes for women in Iran. International Journal of Business and Social Science, 5(3).

Zahid, D. (2007). Impact of cultural globalization on the upper class youth in Dhaka city: A sample study. Bangladesh e-Journal of Sociology, 4(2), 45-55.

Zia, A. (2007). Effects of cable television on women in Pakistan: A comparative study of heavy and light viewers in Lahore (Doctoral dissertation). Retrieved from (Accessed on September 10, 2019).