Cultural Impacts of Indian Satellite Channels’ Broadcasted Programs: A Study on Bangladesh
Keywords:Bangladesh, cultural aggression, India, Indian dram serials, satellite television
AbstractIndian satellite television channels broadcast many programs in Bangladesh amidst the dispute whether Indian satellite channels are more popular with Bangladeshi mass people than our local channels. Motivated by this debate, this study aims at understanding public perception about the impacts of Indian satellite television channels on Bangladeshi culture and portraying the differences between Indian television channels’ and Bangladeshi television channels’ programs. Using exploratory qualitative research method, it is shown that Indian satellite channels are more professional than Bangladeshi satellite channels. Still, there are people in Bangladesh who think Indian satellite channels’ programs contain programs that conflict with our local culture and values, such as extra-marital relationship, family disputes, etc. So, it is recommended that we should take different initiatives, such as imposing censorship on unacceptable programs, making better television programs, overseeing children’s activities concerning television programs, raising awareness about the bad effects of many Indian television programs, etc. if we want to save our culture and values.
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