Visual Merchandising and Emotional Design

Authors

  • YuQian Zheng Shanghai University of Engineering Science, Shanghai201600
  • YanMei Li Shanghai University of Engineering Science, Shanghai201600

DOI:

https://doi.org/10.18533/journal.v7i5.1265

Keywords:

Visual Merchandising, Emotional Design, Visual Display Design

Abstract

Visual Merchandising is the aesthetic consumption of silent language,it is the emotional soul of the brand of clothing enterprises,is a kind of brand advertising,but also an important aesthetic marketing strategy.This is a visual and emotional oriented era,the trend of the world's design,has gradually exceeded the consumption of a single form of practical design,into the visual aesthetic and emotional design stage of consumption.In today's diversified consumption patterns,only take into account both,in order to win the favor of consumers.Visual Merchandising is to seize the needs of the market,not only in the visual display design in combination with the formation of personalized visual effects,but also focus on the emotional design of consumer psychology and people are always the main body of the design.

References

Liu Hongxia. Display Heart Sutra [M]. Beijing: China Fortune Press, 2014.4

Yang Chuan. Clothing display design [M]. Beijing: Chemical Industry Press, 2008.6

Qiu Jingyuan, Jiang Bin, Ai Honghua. Design aesthetics [M]. Beijing: China Construction Industry Press, 2014.6

Li Yujie. Window design [M]. Beijing: China Textile Publishing House, 2006.

Kou Lei. Store customer consumer psychology [M]. Beijing: China Development Press, 2007.

Han Yang. Store display design [M]. Beijing: China Textile Publishing House, 2006.

Journal - Bai Wenxing. Emotional clothing display design [J] .Guangzhou University of Technology, 2015.

Journal - Lei Yang. Emotional design in the clothing display in the embodiment of [J]. Suzhou Vocational and Technical College of Trade and Economics, 2012.11

. Journal of Zhengzhou Institute of Light Industry, 2000.

Downloads

Published

2018-05-20

Issue

Section

Article

Similar Articles

1-10 of 203

You may also start an advanced similarity search for this article.