To the rescue of traditions: Emotional Design and Cultural Values, A Case Study Based on Barranquilla´s Carnival


  • Angélica Lascar Universidad de los Andes



cultural value, heritage, traditions, emotional design, Carnival of Barranquilla.


Heritage, as a cultural expression, refers to a set of tangible and intangible assets that certain groups of individuals use to express themselves. Design is part of these productions that empower objects and create emotional bonds between people and their culture. "The Guacherna: Funny dolls" is a collection of characters inspired in Barranquilla´s Carnival that focuses on the relation between cultural and symbolic values as raw material for emotional design. Throughout this process, it was found that narrative as derived from traditions, as the carnival encourages and strengthens emotional bonds between people and objects, opens possibilities for these traditions to be renewed, divulged, and helps them remain alive in the memory. 


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