Participatory communication strategies in implementation of public water projects in Murang'a County,a case study of The Northern Collector Tunnel

Bernard Muhoro Maina

Abstract


Development communication plays a major role in informing and influencing the behavior of the receiver of information. Effective development communication motivates people to participate in planned activities; it entails changing the behavior and attitudes of people to empower them focus on interactions between different stakeholders to address a common problem. Participatory development communication integrates communication, research, and action in an integrated framework, and involves researchers, extension workers, community members, and other stakeholders in the different phases of the development process. The main objective of the study was to establish Participatory Communication Strategies used in implementation of public water projects in Murang'a County focusing on the Northern Collector Tunnel. The study was anchored on Kinkaid Convergence Model of Communication. The design was descriptive survey. Target population were all members of the public near the Northern Collector Tunnel Project. The study used Krejcie and Morgan sampling formula to arrive at 353 respondents. Data was collected using a structured questionnaire. Data was analyzed using descriptive and inferential statistics. The study established that participatory communication strategies play a critical role in the implementation of public water projects. The use of community grouping, meeting with opinion leaders and the use of various media platforms including radios, local newspapers, and television and billboard illustration will go a long way in facilitating the successful implementation of Northern Collector Tunnel project. The study recommends that, more attention be directed to intensive use of participatory communication strategies in implementation of public water projects in Kenya to ensure successful implementation.


Keywords


participatory communication strategies, implementation of Northern Collector Tunnel in Murang'a County,Kenya.

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References


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DOI: http://dx.doi.org/10.18533/journal.v9i5.1882

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