Landscape Architecture: Diversification Strategies for Viable Architectural Practice
Keywords:Diversification, landscape architecture, organizational strategies, viable architectural practice
AbstractThis paper presents an overview of strategies that enhance viable architectural practice. The principal strategy discussed in the paper is diversification. Horizontal diversification which can be achieved moving into more contemporary fields like landscape architecture strengthens the existing operational structure of the architectural practice. The study gives a basic description of the nature of landscape architecture and prospects for its practice by Architects in Nigeria, through a cross sectional survey of selected firms in North Central Nigeria. It also points to challenges of the future of landscape architecture practice in Nigeria and concludes with the recommendation of the use of the diversification strategy to maintain architectural practice viability and professional relevance of the architect as a leader in the building industry.
Imo, A. (2011). Foreign Architects must be registered before practicing in Nigeria [Web log post]. Retrieved from http://www.d-review.net.
Kotelnikov, V. (2013). Diversification Strategies: Creating additional value through synergetic integration of a new business into the existing one [Web log post]. Retrieved from http://www.1000ventures.com.
Ola- Adisa, E. O. (2012a). Benchmarks for optimal organizational structure in architectural practice in Nigeria. Being a paper presented at Architectural Educators in Nigeria 2012 Conference and AGM. Held in Jos October 3-5, 2012.
Ola- Adisa, E. O. (2012b). “Plasticity in design and practice: A comparative study of the Architecture of I. Ella, fnia and Frank Lloyd Wright”. being paper presented at Faculty Seminar, Faculty of Environmental Sciences, University of Jos. Held in Jos March 14, 2013.
Ola-Adisa, E. O., Prucnal-Ogunsote B., & Enwerekowe, E. O. (2018). Survival strategies for architects in practice: A survey in North Central Nigeria. Being a paper presented at Nigerian Institute of Architects Conference and AGM. Held in Lagos, November 26-30, 2018.
Oluwatayo, A. A. (2009). A Critical Study of the practice Characteristics of Architecture
Firms in Nigeria. Ph.D. Dissertation, Department of Architecture, Covenant University, Ota
Pfeiffer, BB. (1994). Frank Lloyd Wright: Coveted Writings. Vol 3. 1931-1952.
Prucnal-Ogunsote, B. (1994). A Study of Modern Trends in Some Aspects of Architecture in Nigeria Unpublished Doctoral Dissertation. Ahmadu Bello University, Zaria.
Reinmuth, G. (2011). Future shock: the known and the unknown. Conditions, 8 (1), 18-23.
Robinson, D.(ed.) (2012). The Future for Architects? Retrieved from
The Conference. (1995). Report of the Constitutional Conference: Containing the Resolutions and Recommendations. Retrieved from: http://www.Report of
Thompson, A. A., Gamble, J. E. & Strickland, A. J. (2004). Strategy - Winning in the Marketplace. Irwin, New York: McGraw-Hill.
Yusuf, I. (2012). Much ado about foreign consultants”. www.thenationonlineng.net. Retrieved on
September 19, 2013.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).