The use of generative graphics in graphic design: aesthetics and ethics
DOI:
https://doi.org/10.18533/cfcafs32Keywords:
generative graphics, aesthetics, ethics, gen ai, artificial intelligence, graphic design, automationAbstract
The rapid development of generative artificial intelligence (gen AI) is transforming the field of graphic design, offering unique opportunities for automating creative processes and generating original visual solutions. However, this progress brings with it significant aesthetic and ethical challenges. This paper examines the dual nature of generative graphics: its ability to enhance visual communication through automation, alongside issues of authorship, copyright infringement, and cultural representation. The methodology includes a qualitative analysis of contemporary generative design tools and case studies of their application in real-world design projects. Findings reveal that while generative graphics expand designers' toolkits, they often lack the cultural depth and authenticity inherent in human creativity. Ethical concerns also persist, particularly regarding the use of copyrighted materials and the diminishing role of human agency in the creative process. This research underscores the need for strict legal frameworks, transparent algorithms, and ethical standards to integrate AI technologies into design while respecting authorship and cultural identity. The study serves as a foundation for further discussions on the responsible use of AI in creative industries.
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