Creating a Triple-System Grid as an Approach to Sign Design for Visual Communication and Advertising


  • Doaa Farouk Badawy Eldesouky Assistant Professor Faculty of Mass Communication Ahram Canadian University (ACU) Giza, Egypt



This research is concerned with creating a pre-set grid system based on a simple geometrical layout using the three primary geometrical shapes; the square, the circle and the triangle for the purpose of generating sign designs for visual communication purposes. Through an experimental study the research seeks to acquire a constant grid system for designing signs that with its basic geometrical layout forms a reliable system which can be followed to get variable, simple & concrete sign designs for different visual communication media. The research follows experimental research procedures following a significant design process with its steps, presenting design examples through practical work based on theoretical background, till reaching the final design output stating the results & discussion.


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