Examining the Effect of Gender Identity on the Use of Social Media Technology: A Higher Education Approach


  • Efi Nisiforou Cyprus University of Technology
  • Andrew Laghos Cyprus University of Technology




Gender identity, higher education, social media technology, university students.


This paper examines, elaborates and presents data around gender issues relating to social networks use by higher education students as a medium to understand the effects of gender identity on the use of technology. The statistic outputs of 252 students declare that no significant gender-related differences are found towards the actual usage of social networking sites. Moreover, the outcome demonstrates the old gender gap shrinkage being subsumed, at least in specific areas of SNS use by some students and outlines the potential of students' social networking for education. Although the unequal gender percentage of the sample strongly supported gender inequality, the results however clearly revealed that the evolution of social networks in students’ lives is oriented towards gender-equality. Additionally, the paper gives an added value in the literature of social media and gender issues, and it shapes future directions for research on this trend.


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