Description and analysis of the strategy to promote and conserve the Pipiripau Christmas Crib through the production and availability of phonecards in Brazil
DOI:
https://doi.org/10.18533/ag3k1447Keywords:
Art, Belo Horizonte, Collection, Payphone, TelemarAbstract
The construction of the Pipiripau Christmas Crib (PCC) was carried out during the 20th century in Belo Horizonte, Minas Gerais, Brazil. Telemar, a telecommunications company in Brazil, made phonecards available that were printed with images referring to the anniversary of the institution and artifacts such as the centenary of the PCC, with a small number of these cards made available in presentation folders. The objectives, of this study, were to describe the phonecard, presentation folder and centenary ceremony and to discuss how the circulation of these cards contributed to the existence, promotion and conservation of the PCC. The front of the phonecard and presentation folder inner face is printed with an overview image of the crib and a message explaining its significance. Thirty-two different versions with a total print run of 1,204,330 units, of the phonecards, were produced and made available for purchase by the general public in 15 Brazilian states operated by Telemar for its use in public pay phones. The centenary ceremony, held in 2006, represented the commencement date for the availability of the phonecards and included information from the public authorities about the allocation of the budget for its restoration, which was conducted and finally completed in 2017. The production and availability of phonecards and the centenary ceremony contributed to the encouragement of conservation by the authorities, the promotion of visits by people from other regions and the preservation of the PCC.
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