The Use of Gender Stereotypes in Romanian Stand-Up Comedy, Differences Between Comedians and the Influence of the Media as a Broadcaster

Alexandra-Ramona Mosor

Abstract


The main theme of this paper is gender, studied in the context of stand-up comedy shows. This research is exploratory and aims to discover how gender stereotypes are used. The focus was also on gender differences between artists, but also on sources. By sources I mean the ways of transmitting and promoting shows.  To find out the answer I used the qualitative content analysis method, because this method is best suited to my study, allowing me an in-depth analysis. The selection criteria were established and the 20 most popular shows available online were chosen, depending on the impact they had at the time of their appearance, but also after that. Gender is an issue of interest in contemporary society. The way it is created and perpetuated can create and promote models of femininity and masculinity. That is why it is very important how it is outlined and presented to the public.

The results showed that stand-up comedy shows are largely based on gender stereotypes. They are used in various forms, mainly directly, but also indirectly through allusions and irony. Most of the stereotypes identified are about women and refer to different typologies. The conclusions also showed that men and women doing stand-up comedy have different ways of approaching and producing humor, but also that the mass media and the Internet are two sources of content that offer different types of stand-up comedy.

 


Keywords


Gender, gender stereotypes, stand-up comedy, sociology of gender, doing gender, sociology of humor, mass media

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DOI: http://dx.doi.org/10.18533/journal.v9i5.1899

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